About Us
Senior living communities struggle to balance personalized care with the challenges of limited staffing, high turnover, and rising administrative demands.
Robbin’s Story
As elementary school sweethearts, my grandparents spent over 60 years building a life together. When my grandfather passed away from illness, my grandmother was suddenly alone for the first time in her life. In the assisted living facility where she lived, the grief and isolation took such a toll on her mind and spirit that within a year of his passing, we lost her too.
Unfortunately, their story of loneliness leading to rapid cognitive and emotional decline is all too common. which led to Robbin’s creation.
A first-of-its-kind dual purposed application, Robbin is designed to streamline personalized care for assisted living facilities, while better the wellbeing of residents through conversation.
Transforming care in assisted living communities so no one feels forgotten
This means:
Residents stay engaged and connected.
Providers spot changes early and act before small issues become big ones.
Facilities can deliver more personalized care without adding headcount.
Research-Driven Approach with USC Backing and HIPAA-Compliant Technology
Our approach is rooted in research, backed by the University of Southern California, and backed by secure, HIPAA-compliant technology.
Residents deserve to be seen. Facility staff deserve the tools to make that possible.
Leadership Team
Nicole Yeaton – Co-Founder & CEO
With a background in communications and years of hands-on caregiving, Nicole works at the intersection of aging and technology. During college, she focused on healthcare innovation and senior living, channeling her caregiving experience into building tools that support both residents and care teams.
Tim Yeaton – Co-Founder & CTO
Tim Yeaton is currently a private seed-stage investor and advisor, and is a retired tech executive with more than 40 years of software management and marketing experience. He has served as CEO and director at Black Duck Software and Avaki Corporation (now SAP); as EVP/CMO at Red Hat (now IBM) and Equallogic (now Dell); and as Division SVP/GM at MacroMedia (now Adobe) and Compaq (now HP Enterprise). Tim also served as a Board Director for public companies including Monotype and Actuate.
In 2009, Yeaton was named one of the most influential people in the open source software industry based on a MindTouch survey. In 2010, he was named a COPU Think Tank Advisor, which recognizes key global thought leaders in open source software. Also in 2010, he was named a CEO of the Year finalist by the Massachusetts Technology Leadership Council.
Dr. Emily Carter – Chief Medical Advisor
Dr. Carter, a geriatric specialist and researcher, provides clinical expertise to guide Robbin’s research-backed approach, ensuring it meets the unique needs of seniors and caregivers.